What Will the Olympics Do for China? - BusinessWeek

Olympics for China, Sign of the times....
Jacques Rogge, president of the International Olympic Commission said, "The spotlight put by the Olympic Games on China will help both the world to understand China better and maybe for China to understand the world better."

Weighty questions. But already the Olympics has helped boost growing Chinese pride. A study by Ogilvy Group showed that 75% of Chinese say the Olympics makes them proud of their country. And an even greater 87% see the Olympics as an opportunity to help Chinese brands, including Olympic sponsors China Mobile and Lenovo, become more international. "Excitement among local Chinese has grown throughout the country. The new wave of enthusiasm is driven by national pride and patriotism for China serving as host of the Olympic Games," the report said.

What Will the Olympics Do for China? (BusinessWeek)